91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the enormous effect user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

74 Percent Of Local Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings stats, we learnt that a business needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Nearly a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the huge majority of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients won't even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Company

This stat is among many that highlight the importance of online scores. Now that news of client complete satisfaction travels this fast, keeping your consumers happy is more important than ever.

57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a best five star rating.

Source: Brightlocal