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71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a physician or an attorney.
Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management stats suggest a business's reputation does not impact just the customers. Potential employees also take a look at scores and read reviews.
Source: Deloitte
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews generally bring the same weight as guidance from family and friends.
Source: Brightlocal
15 Percent Of Customers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential customers will not even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
77% Of Buyers Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your website's SERP ranking.
Taking a look at online ratings stats, we found out that a business needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out much more reviews to get a clear view of how the business is in fact doing. Do not depend upon that figure alone.
Source: Brightlocal
30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews
Corresponding with your customers develops trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated material has an indisputable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Use A Local Business
Because the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal