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Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers
24% of US buyers consider reviews as 'very influential'.
To illustrate the value of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies really utilize them.
Although we now understand why consumer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
89% Of Shoppers Like To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, most people prefer to read reviews on their smart phones.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other people, you manage to pick one that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs
89% Of Clients Read A Businesses Feedback To Reviews
Not only do the majority of consumers check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.
Source: Brightlocal
83% Of Clients Do Not Trust Advertising
The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements choose to take note of consumers' recommendations online.
Source: Statuslabs
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%
User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management stats suggest a business's reputation does not impact simply the customers. Prospective team members also take a look at scores and take a look at reviews.
Source: Deloitte
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in regards to conversions.
A single review can have a substantial effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
70 Percent Of Customers Prefer To Discover A Business Via Posts And Reviews, Rather Than Advertisements
Ads are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general appeal of a website can just go so far.
Source: Review Trackers