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Online Product Reviews About A Product Can Increase Its Conversion Rate By An Unprecedented 270%
User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.
Source: Review Trackers
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do a lot of customers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews go on without a reply. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to consumer review stats, a tremendous 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews first.
Source: Statista
77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews
Keeping in touch with your consumers develops trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you might expect, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
Many Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score really helps your overall score.
According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now understand why consumer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider