70% Of Customers Choose To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and score data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online rankings data, we discovered that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

83% Of All Young Buyers Were Asked To Leave A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have excellent and great ratings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Help Grow Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation doesn't impact simply the customers. Prospective employees also look at scores and read reviews.

Source: Deloitte

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When consumers need to pick a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport