54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online scores statistics, we discovered that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Given that the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Review A Businesses Feedback To Reviews

Not only do the majority of consumers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Majority Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among lots of that highlight the significance of online rankings. Now that news of client satisfaction travels this fast, keeping your clients delighted is more vital than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still need client reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to select a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Reviews Published On Twitter Can Grow Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc