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64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
15 Percent Of Clients Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of prospective clients won't even consider working with a business they can't discover opinions about.
Source: Statuslabs
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews
Communicating with your clients develops trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you may anticipate, customers who feel this way are happy to spend more money with a company.
Source: Statuslabs
90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying choices are made quickly.
Online reviews are obviously convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat customers honorably typically prosper, review websites help make certain of that.
Source: Statuslabs
72% Of Consumers Will Not Take Action Unless They Read Some Reviews
Regardless of how eye-catching your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
USA Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals check out reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista