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USA Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
82% Of Customers Go To Review Sites Because They Wish To Purchase A Product Or A Service And Wish To Get The Truth About Business Products And Services.
Users come since they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated material has an unassailable impact on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually utilize them.
Although we now know why customer reviews are so effective, most businesses obviously don't.
Source: LsaInsider
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is really doing. Don't depend on that figure alone.
Source: Brightlocal
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
The Majority Of Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews stay without a response. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
The Typical Review Length Has Become 65% Much Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers