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63.6% Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a site can just go so far.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats suggest a business's reputation doesn't impact simply the customers. Potential employees also take a look at scores and read reviews.
Source: Deloitte
95% Of Dissatisfied Clients Will Go Back To A Company If A Company Deals With Problems Rapidly And Effectively
Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still require client reviews. There is no other way around it. Customers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Usually, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as great a time as any.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the statistics appear more authentic which is what the potential consumers are looking for. Practically a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.
Source: Fan and Fuel
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70% Of Customers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
83% Of All Young Buyers Were Invited To Leave A Review Recently
Of those invited, 80% of customers did post a review. In general, companies have asked 66% of all clients to post a review on their business.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs