49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers

74% Of Local Businesses Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online scores stats, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

15 Percent Of Buyers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even consider working with a company they can't find opinions about.

Source: Statuslabs

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those invited, 80% of clients did leave a review. In general, companies have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the prospective customers are looking for. Practically a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

89% Of Consumers Read A Companies Responses To Reviews

Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Usually, 142 million customers visit Yelp each month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

The Majority Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista