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Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying choices are made quickly.
Online reviews are obviously persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.
Source: Review Trackers
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually make use of them.
Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select an attorney or a doctor.
Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most reliable source of recommendations. Online reviews generally carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
67% Of Customers Claim Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when customers have to select a solution provider.
Source: DemandGenReport
A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers fairly usually succeed, review sites help make sure of that.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out customer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista