63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a site can only go so far.

Source: Review Trackers

Over Half Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

83% Of All Young Clients Were Invited To Give A Review Recently

Of those invited, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to customer review data, a massive 19% of customers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Online Product Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270 Percent

User review stats show the purchase probability for a product with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the large majority of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your customers builds their trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Reviews Published On Twitter Can Help Improve Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

89% Of Customers Review A Businesses Responses To Reviews

Not only do most shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal