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91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social reviews stats, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.
Source: Statista
If They Were Asked, 77% Of Customers Would Likely Post A Review
More than a 35% would post a review to advise others about their consumer encounter and 24% would likely direct their review to the business itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
Reviews have an enormous effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you manage to choose one that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
82% Of Customers Go To Review Websites Because They Want To Purchase A Service Or An Item And Wish To Get The Truth About Business Products And Services.
Review websites are locations that customers go to get the facts about a business, service or product . Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
70 Percent Of Consumers Prefer To Discover A Business Via Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs