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49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of customers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
Irrespective of how alluring your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
If A Company Handles Problems Rapidly And Effectively, 95% Of Dissatisfied Customers Will Return To A Business
Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
86% Of Customers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you provide them a good experience.
Source: Brightlocal
US Consumers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
82 Percent Of Customers Visit Review Sites Because They Wish To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Product Or Services.
Review websites are places that customers go to get the facts about a business, service or product . Due to the fact that they have already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a new automobile and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
83% Of All Younger Customers Were Invited To Post A Review Recently
Of those invited, 80% of clients did post a review. In general, companies have actually asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of customer reviews remain without a response. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out many more reviews to get a clear view of how business is in fact doing. Do not depend upon that figure alone.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.
Source: Statista
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra