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Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the value of being informed. User-generated content has an unassailable influence on customers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74% Of Local Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online rankings stats, we learnt that a company requires to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
If A Company Takes Care Of Issues Quickly And Effectively, 95% Of Unsatisfied Consumers Will Return To A Business
Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Clients Might Spend 31% More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users describe your services or product, the more cash you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Normally, 142 million customers check out Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
67% Of Consumers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have a massive impact on their decision when clients have to pick a service provider.
Source: DemandGenReport