Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the large majority of consumers read reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Browse A Companies Replies To Reviews

Not only do the majority of clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Clients Could Spend 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The better other users describe your services or product, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

More Than Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Score

This stat is one of numerous that highlight the value of online scores. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more vital than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with an ideal five star score.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When clients have to select a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

The Majority Of Clients Aged 25 To 34 Published Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

77% Of Clients Would Give A Review If They Were Asked

More than a 35% would post a review to advise others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone