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89% Of Consumers Choose To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile browser, clients prefer to read reviews on their cell phones.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Considering that the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Overall two thirds of businesses have outstanding and great ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
83% Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to focus on customers' recommendations online.
Source: Statuslabs
More Than Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated material can do wonders in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% boost.
Source: RevLocal
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Customers Review A Companies Reactions To Reviews
Not only do the majority of consumers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
86% Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a great experience.
Source: Brightlocal