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Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social reviews stats, Facebook affects over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business.
Source: RevLocal
Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent
User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a legal representative or a medical professional.
Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management stats indicate a business's reputation doesn't affect simply the customers. Potential team members likewise take a look at rankings and take a look at reviews.
Source: Deloitte
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic appeal of a website can only go so far when it comes to trust.
Source: Review Trackers
89% Of Consumers Prefer To Read Reviews On Their Mobile Phones
Be it through an app or a mobile internet browser, everyday people prefer to read reviews on their smart phones.
Source: Statista
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone