More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

82% Of Consumers Visit Review Websites Since They Want To Buy A Service Or A Product And Want To Get The Truth About Business Products And Services.

Users come because they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential clients are searching for. Nearly a third of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Customers Might Invest 31% More With A Business That Has Great Reviews

Take note of this fact. The better other users describe your product and services, the more cash you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective clients will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million consumers check out Yelp monthly. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically two-thirds of businesses have great and awesome ratings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

United States Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista