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Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
74% Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online ratings statistics, we learnt that a business needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
83% Of Customers Don't Trust Advertising
The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads pick to pay attention to customers' suggestions online.
Source: Statuslabs
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
89% Of Consumers Read A Companies Responses To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
95% Of Unsatisfied Consumers Will Return To A Business If A Company Manages To Fix Problems Rapidly And Effectively
Clients don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics show that 63% of consumer reviews stay without a reaction. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses
Considering that the large bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal