52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the huge effect user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Keeping in touch with your customers establishes trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Almost a third of customers say written reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

The Typical Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews World-wide

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of All Young Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now know why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz