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88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics
Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Positive Reviews Encourage 68% Of Consumers To Use A Local Business
Given that the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
89% Of Customers Want To Read Reviews Using Their Cell Phones
Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile devices.
Source: Statista
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
More Than Half Of Individuals Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers