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71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a doctor or a lawyer.
Young people (age 18-35) are a lot more likely to work with an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Favorable Reviews Motivate 68% Of Customers To Use Local Businesses
Considering that the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Income
Businesses that treat customers fairly typically succeed, review websites help ensure of that.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
74 Percent Of Local Companies Have At Least 1 Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online rankings stats, we learnt that a business requires to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score really helps your overall rating.
According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When customers have to pick a service provider, reviews have a massive influence on their decision.
Source: DemandGenReport
61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Typically two-thirds of companies have excellent and good rankings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
89% Of Individuals Want To Read Reviews Using Their Smart Devices
Be it via an app or a mobile web browser, consumers choose to read reviews on their phones.
Source: Statista
Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent
User review stats show the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be clients are trying to find. Almost a third of customers state composed reviews are the only function that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
More Than Half Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs