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73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more authentic which is what the would-be customers are looking for. Nearly a 3rd of customers say composed reviews are the only feature that makes them believe the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
83% Of Customers Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads select to focus on customers' suggestions online.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of client reviews stay without a reply. That's too bad, since those businesses are losing consumers that way.
Source: Review Trackers
95% Of Unsatisfied Customers Will Go Back To A Business If A Business Deals With Problems Rapidly And Efficiently
Customers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
The Average Review Length Has Become 65% Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
Half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated content has an unassailable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Posted On Twitter Can Help Boost Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out customer reviews, concur that it increases their buying confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Over Half Of People Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista