91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews generally carry the exact same weight as guidance from friends and family.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall 2 out of 3 companies have exceptional and good scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

When consumers need to select a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

70 Percent Of Customers Prefer To Find Out About A Business Via Reviews And Posts, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made quickly.

Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the huge bulk of customers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal