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Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Since the vast majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
72% Of Clients Won't Take Action Before They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require consumer reviews. There is no way around it. Clients are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers
86% Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them an excellent experience.
Source: Brightlocal
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most credible source of suggestions. Online reviews generally bring the same weight as guidance from loved ones.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.
With the help of other people, you quickly decide on one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
89% Of Consumers Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile browser, clients choose to read reviews on their smart phones.
Source: Statista
Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to customer review data, a whopping 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a doctor or an attorney.
Younger people (age 18-35) are even more likely to employ an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
95% Of Unhappy Customers Will Go Back To A Business If A Business Makes An Effort To Solve Issues Quickly And Effectively
Customers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally 2 out of 3 companies have outstanding and awesome scores. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal