67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the significance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for organizations with an ideal five star ranking.

Source: Brightlocal

95% Of Unhappy Consumers Will Go Back To A Business If A Business Manages To Fix Issues Rapidly And Effectively

Clients do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as recommendations from loved ones.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to focus on consumers' recommendations online.

Source: Statuslabs

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

89% Of Buyers Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, people choose to read reviews on their phones.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two thirds of businesses have outstanding and great scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose an attorney or a physician.

Young people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Usually, 142 million customers go to Yelp on a monthly basis. This is as great a time as any if you have not claimed your free Yelp business page.

Source: RevLocal