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USA Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
89% Of Consumers Read A Businesses Reactions To Reviews
Not only do many consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
89% Of Individuals Prefer To Read Reviews On Their Mobile Phones
Be it via an app or a mobile internet browser, most people choose to read reviews on their mobile devices.
Source: Statista
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Corresponding with your consumers creates trust. Even something like responding to their reviews and comments can make them feel valued.
As you may expect, customers who feel this way are ready to invest more cash with a business.
Source: Statuslabs
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how captivating your marketing is, you still require consumer reviews. There's no way around it. Consumers are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of client reviews stay without a reply. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of businesses have exceptional and good ratings. Only 5% of companies have a rating below 3 stars.
Source: Brightlocal
Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the enormous effect user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
86% Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them a good experience.
Source: Brightlocal
Majority Of Customers Won't Use A Business If It Has Less Than A 4 Star Rating
This stat is one of numerous that show the value of online ratings. Now that news of customer fulfillment travels this fast, keeping your clients happy is more vital than ever.
57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked just for businesses with a perfect five star score.
Source: Brightlocal