73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a third of customers say written reviews are the only feature that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

More Than Half Of Customers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact use them.

Although we now understand why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall rating.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Due To The Fact That They Want To Purchase An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Websites.

Review sites are places that people go to get the truth about a business, service or product . Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general popularity of a website can just go so far when it comes to trust.

Source: Review Trackers

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

83% Of All Younger Shoppers Were Asked To Submit A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone