74% Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings data, we discovered that a business requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

USA Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your clients creates trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential customers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would leave a review to inform others about their client experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how attractive your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc