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Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other customers, you manage to select one that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
98% Of Yelp's Site Visitors Bought From A Business They Found On The Website
Normally, 142 million customers check out Yelp monthly. This is as good a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
95% Of Unsatisfied Customers Will Return To A Business If A Business Manages To Fix Issues Rapidly And Effectively
Customers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
89% Of Clients Browse A Businesses Feedback To Reviews
Not only do many customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics put clients' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as advice from friends and family.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing preferences.
According to social reviews data, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that four out of 5 users are more likely to trust a local business.
Source: RevLocal
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick an attorney or a medical professional.
Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Over Half Of Individuals Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Since the vast majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers