If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

If A Company Manages To Solve Issues Rapidly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Business

Customers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take note of clients' suggestions online.

Source: Statuslabs

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Only 6 Percent Of Consumers Don't Trust Client Reviews At All

According to customer review statistics, a tremendous 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be customers are searching for. Practically a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the large bulk of customers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really utilize them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of Consumers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential customers won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal