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Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our buying preferences.
According to social reviews statistics, Facebook impacts the majority of users' purchase choices.
Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
83% Of All Younger Buyers Were Asked To Post A Review Recently
Of those invited, 80% of clients did give a review. Overall, businesses have asked 66% of all clients to give a review on their company.
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies really make use of them.
Although we now know why consumer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
Favorable Reviews Encourage 68% Of Customers To Use Local Businesses
Given that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Generally, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read many more reviews to get a better idea of how the business is in fact doing. Do not depend on that fact alone.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your consumers establishes trust. Even something like responding to their comments and reviews can make them feel appreciated.
As you might anticipate, customers who feel this way are ready to spend more cash with a business.
Source: Statuslabs