74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings stats, we found out that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of businesses have exceptional and good ratings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact utilize them.

Although we now understand why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a doctor or a legal representative.

Younger people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a site can just presume when it concerns trust.

Source: Review Trackers

Just 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to client review stats, a whopping 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Considering that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Consumers Could Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this statistic. The better other users describe your services or product, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your customers develops trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may anticipate, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Normally, 142 million customers check out Yelp each month. This is as good a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal