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Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
15 Percent Of Visitors Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible customers won't even think about doing business with a business they can't find opinions about.
Source: Statuslabs
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a massive impact on their decision when clients have to pick a service provider.
Source: DemandGenReport
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Considering that the vast majority of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Product Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent
User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
77% Of Consumers Would Most Likely Leave A Review If They Were Asked
More than a 35% would post a review to advise others about their customer encounter and 24% would likely direct their review to the business itself.
Over a 26% would be willing to give a review to help other people with their decision making process.
Source: Podium