Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to consumer review stats, a massive 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

83% Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads choose to pay attention to customers' recommendations online.

Source: Statuslabs

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of prospective clients will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

95% Of Disappointed Customers Will Return To A Business If A Business Manages To Resolve Issues Quickly And Effectively

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Usually, 142 million consumers visit Yelp every month. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do wonders in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers honorably typically prosper, review websites help make certain of that.

Source: Statuslabs

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews generally bring the very same weight as recommendations from loved ones.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a website can only go so far when it comes to trust.

Source: Review Trackers