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Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Given that the huge majority of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing decisions.
According to social media reviews stats, Facebook affects more than half of users' purchase choices.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business.
Source: RevLocal
Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
72% Of Consumers Won't Take Action Before They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still need customer reviews. There's no other way around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
83 Percent Of Consumers Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads pick to pay attention to clients' recommendations online.
Source: Statuslabs
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated material has an indisputable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
74% Of Local Businesses Have At A Minimum, One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores data, we learnt that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal