Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the would-be clients are trying to find. Almost a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Individuals Want To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, clients prefer to read reviews on their mobile devices.

Source: Statista

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now know why client reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

The Majority Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Usually, 142 million customers go to Yelp each month. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal