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Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews go on without a reply. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and score statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
82 Percent Of Consumers Go To Review Websites Due To The Fact That They Wish To Buy An Item Or A Service And Want To Get The Facts About Business Products And Services.
Review websites are locations that customers go to get the facts about a product, business or service . Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
15% Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of potential consumers won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the basic appeal of a site can only go so far when it pertains to trust.
Source: Review Trackers
77% Of Customers Would Likely Leave A Review If They Were Asked
More than a 35% would do it to notify others about their consumer experience and 24% would most likely direct their review to the business itself.
Over a 26% would want to submit a review to assist other people with their decision making process.
Source: Podium
Over Half Of People Aged 25-34 Gave Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
89% Of Clients Read A Businesses Replies To Reviews
Not only do most customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to client review stats, a whopping 19% of customers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista