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A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat customers fairly usually succeed, review websites help ensure of that.
Source: Statuslabs
89% Of Consumers Like To Read Reviews Using Their Smartphones
Be it via an app or a mobile internet browser, folks choose to read reviews on their mobile phones.
Source: Statista
95% Of Unsatisfied Clients Will Return To A Business If A Company Deals With Problems Rapidly And Efficiently
Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats show a company's reputation doesn't impact simply the customers. Prospective team members also take a look at rankings and read reviews.
Source: Deloitte
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very often'.
Source: Trust You
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general appeal of a website can just go so far when it pertains to trust.
Source: Review Trackers
74 Percent Of Regional Businesses Have At Least 1 Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings stats, we discovered that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz