If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Business

This stat is one of lots of that highlight the significance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for businesses with a perfect five star rating.

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential customers are searching for. Almost a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Over Half Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have excellent and awesome scores. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly typically succeed, review websites help ensure of that.

Source: Statuslabs