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91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.
With the help of other people, you manage to choose a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
89% Of Consumers Like To Read Reviews On Their Smart Devices
Be it through an app or a mobile web browser, clients choose to read reviews on their cell phones.
Source: Statista
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people know the value of being informed. User-generated material has an unassailable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online scores stats, we found out that a business needs to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70% Of Customers Choose To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is actually doing. Don't depend on that fact alone.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics show that 63% of consumer reviews remain without a reply. That's regrettable, since those businesses are losing customers that way.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.
Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the basic popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics indicate a company's reputation does not affect just the clients. Prospective team members likewise look at rankings and read reviews.
Source: Deloitte