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74% Of Local Companies Have At A Minimum, 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online scores data, we found out that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
83% Of Consumers Do Not Rely On Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of clients' suggestions online.
Source: Statuslabs
If They Were Asked, 77% Of Consumers Would Give A Review
More than a 35% would leave a review to advise others about their client experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other customers, you manage to select one that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a site can only presume when it comes to trust.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social media reviews statistics, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are most likely to trust a local business.
Source: RevLocal
77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Over Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating
This stat is one of many that illustrate the significance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your clients happy is more crucial than ever.
57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.
11% looked just for services with an ideal five star score.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Buyers Prefer To Read Reviews On Their Smart Devices
Be it via an app or a mobile browser, clients prefer to read reviews on their mobile devices.
Source: Statista