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Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US consumers consider reviews as 'very influential'.
To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are also going to accept slower shipping times for such items.
Source: Turntonetworks
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick a physician or a lawyer.
Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
Over Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Ranking
This stat is among lots of that show the value of online ratings. Now that news of customer fulfillment travels this fast, keeping your clients happy is more important than ever.
57% of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked only for organizations with a best five star rating.
Source: Brightlocal
72% Of Customers Won't Take Action Before They Read Some Reviews
Regardless of how enticing your marketing is, you still need client reviews. There's no skirting around it. Clients are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
If A Company Deals With Problems Quickly And Efficiently, 95% Of Dissatisfied Clients Will Go Back To A Company
Clients do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now understand why customer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally 2 out of 3 businesses have excellent and awesome rankings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone