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88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
72% Of Consumers Will Not Take Action Before They Read Some Reviews
Regardless of how appealing your marketing is, you still require client reviews. There's no way around it. Consumers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a lawyer or a doctor.
Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
86% Of Consumers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you provide them an excellent experience.
Source: Brightlocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
70 Percent Of Customers Prefer To Discover A Business Through Posts And Reviews, Rather Than Ads
Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the huge majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Consumers Prefer To Read Reviews On Their Smart Devices
Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their phones.
Source: Statista
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to client review statistics, a tremendous 19% of consumers constantly rely on online reviews and never a purchase without checking out reviews first.
Source: Statista
60% Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and ranking stats reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo