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61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Generally two-thirds of companies have outstanding and awesome scores. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
74% Of Local Companies Have At A Minimum, One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a company needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
Regardless of how captivating your marketing is, you still need customer reviews. There's no other way around it. Clients are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews
Keeping in touch with your customers establishes trust. Even something like responding to their comments and reviews can make them feel valued.
As you may anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
83% Of Consumers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take note of customers' suggestions online.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics show that 63% of client reviews stay without a reaction. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Usually, 142 million consumers visit Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat clients well normally flourish, review websites help make certain of that.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a medical professional or an attorney.
Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal