Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

70 Percent Of Customers Choose To Find Out About A Business By Means Of Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our buying decisions.

According to social reviews stats, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still require consumer reviews. There is no way around it. Customers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a huge impact on their decision when customers have to pick a solution provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing consumers see. Still, users focus on other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among many that show the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for organizations with a best five star ranking.

Source: Brightlocal

Reviews Published On Twitter Can Help Improve Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Staying connected with your consumers builds their trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the general popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads select to take notice of clients' recommendations online.

Source: Statuslabs