When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential customers are trying to find. Practically a 3rd of consumers say written reviews are the only function that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

US Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.

Source: Statista

89% Of Clients Want To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, consumers choose to read reviews on their cell phones.

Source: Statista

Just 6 Percent Of Consumers Do Not Rely On Client Reviews At All

According to client review statistics, a massive 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

Most Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social media reviews data, Facebook impacts over half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get an idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact utilize them.

Although we now understand why client reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a business's reputation doesn't impact just the clients. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and score data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Given that the vast majority of consumers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal