If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

More Than Half Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the importance of online ratings. Now that news of consumer fulfillment travels this quick, keeping your clients happy is more important than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with an ideal five star rating.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million consumers go to Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to consumer review statistics, a tremendous 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

89% Of Customers Browse A Companies Responses To Reviews

Not only do most shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Consumers Could Invest 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Since the huge bulk of customers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

82 Percent Of Customers Go To Review Websites Because They Wish To Acquire A Service Or An Item And Wish To Get The Facts About Business Services And Products.

Review websites are locations that people go to get the truth about a item, business or service . Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270%

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz