Most Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings data, we discovered that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

89% Of Customers Want To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile internet browser, people today choose to read reviews on their cell phones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.

Source: Review Trackers

Just 6% Of Customers Do Not Rely On Customer Reviews At All

According to client review data, a whopping 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two thirds of businesses have exceptional and awesome rankings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Posted On Twitter Can Help Increase Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible consumers won't even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal